Why Your Website Should Compliment Your Brand’s Identity

What is brand identity, and why is it important?

Brand identity is the DNA of your brand. Not only is it the colors, fonts, logo and design of your brand, it’s also the core values, messaging, and culture that make up your company. Brand identity is your organization’s personality and the promise it makes to its audience. As we enter 2022, brand identity is more important than ever as organizations reflect on old ways and shift post-pandemic.

Considering your brand identity is crucial in developing and maintaining your website. Your website should not only look like your brand, it should act like your brand. Your core values and product offering should be clearly conveyed. Make sure your brand voice really shines through. Content should also be written in a manner that your audience can connect with. For example, the content on a professional musician’s website might appear and sound a lot different than the content on a real estate agent’s website.

To conduct a Brand Identity Discovery Workshop for your organization, contact The Angelo Agency today!